Before we dive into all things Re-targeting Campaigns, let’s peel back the layers and get to the core of what Facebook re-targeting actually is.
Re-targeting starts with finding people who have engaged with your business. Facebook re-targeting is then the process of using these peoples data to find their Facebook profiles and then running advertising campaigns to target those people and convince them to head back to your website.
Installing your Facebook Pixel
One of the first steps in creating a re-targeting campaign is installing the Facebook pixel in order to re-target your website visitors. Simply put, the Facebook pixel is a small snippet of code that you, your website engineer or your digital marketer (that’s us😉) can paste on your website. It tracks the people and the types of actions they take when they engage with your brand, including any of your Facebook ads they saw before going to your website, the pages of your site they visit and the items they add to their carts. It makes measuring the effectiveness of your advertising that much easier.
Determining who you want to re-target
Another crucial aspect is specifying the exact people you want to re-target. The great thing about the pixel is that it can automatically add people to a Custom Audience based on the specific actions you’re most interested in targeting, like people who visit your site homepage or people who view a product but do not make a purchase. This can help you create ads that are relevant to where people are in their customer journey. Re-targeting is not the only function of the Facebook pixel. It’s also important for tracking, analytics, and overall ad optimization.
Maximizing Sales
Don’t underestimate the power of a good re-targeting campaign, because the truth is when executed correctly, they are extremely effective. Don’t believe me? Check out these statistics! Website visitors who are re-targeted with display ads are more likely to convert by 70%. The click-through rate (CTR) of a re-targeted ad is 10x higher than the CTR of a typical display ad. 44% of consumers say that they would likely become repeat buyers after a personalized shopping experience with a particular company.
The goal is to keep your brand memorable for customers who are still deciding to purchase from you. With a well-targeted re-targeting campaign, there’s no reason why that reminder couldn’t result in a conversion. Need help developing your digital marketing strategy and deciding what type of marketing campaigns are right for you? Join us for the Digital Brand Explosion Conference Dec 11th & 12th. For Tickets and more information go to digitalbrandexplsions.com
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