Emotion is such a strong force. It’s powerful in many ways because it can help connect with people, influence a decision and urge people to act. That’s why it has been an effective marketing technique to inspire people to take specific actions. Emotional triggering is...
Social media is constantly evolving and businesses need to change with it in order to stay relevant. In 2022, storytelling will be more important than ever on social media. This is because consumers will be looking for more authentic content that connects with them on...
An email nurture series (aka drip marketing) is a series of lead nurturing emails generally sent using automation or auto-responders. Nurture campaigns are all about investing in audiences. A “series” of pre-written emails are queued up and easily distributed....
Before we dive into all things Re-targeting Campaigns, let’s peel back the layers and get to the core of what Facebook re-targeting actually is. Re-targeting starts with finding people who have engaged with your business. Facebook re-targeting is then the process of...
Starting in the beginning of November, the US gets into the holiday mood with people rushing to their favorite online stores in hopes to get the best deals. This time of year isn’t only important to customers, but it is the most crucial time of year for business...
As a business owner, you have to know the importance of a quality marketing campaign. They are an essential component not only for business growth, but also in bringing in new leads and generating more sales. There are several types of marketing campaigns, but today...
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