Social media is constantly evolving and businesses need to change with it in order to stay relevant. In 2022, storytelling will be more important than ever on social media. This is because consumers will be looking for more authentic content that connects with them on an emotional level. By using storytelling, businesses can create powerful connections with their audience and engage them in a meaningful way. Fortunately, there are ways to do this that don’t involve spending a lot of money. In this 3 part blog series we’re going to discuss the Storytelling, Emotions and Triggers your brand story needs in order to be most effective online.
Keep reading as we dive into how you can become a REAL storyteller using 4 of the most used social media platforms.
Facebook Storytelling
Okay so let’s get into Facebook Storytelling. Facebook is all about being in depth. By now you should know that Facebook doesn’t limit the number of words you can use on a post. That means you can use this platform to write an extensive story. Instead of summarizing or just mentioning a few key points, it’s better to write longer Facebook posts and really share who you are. Facebook is the best platform if you really want to captivate and pull on the heart-strings of your audience as opposed to promoting new products or driving traffic to a different site.
Instagram Storytelling
Instagram is more of an aesthetic based platform. On this platform you really have to be a visual storyteller by making a visually appealing Instagram profile and portraying an exciting story simultaneously.
You can refer to the famous ‘Rule of Thirds’ which is a foundational photo composition technique that ensures that your photo composition is correct and to the point. When composing your photograph, divide your image into thirds, both horizontally and vertically, and place your product where the lines intersect. It’s a creative way to give your Instagram profile a stunning look.
Twitter Storytelling
Hashtags on twitter are a great way of categorizing tweets, and helping people follow topics in which they’re interested. They help to indicate that your content is relevant to a certain topic and to get your tweets in front of audiences who are most interested in what you have to say.
It is extremely beneficial to have your own unique set of hashtags that really help spread your brand’s story. It will also enable you to collect other people’s stories in your community. And it is important to understand that it is not necessarily always about trending. Just so long as your audience and the people who follow understand your purpose through those hashtags you’re on the right track.
YouTube Storytelling
It goes without saying that the future of marketing is VIDEO! Did you know that as of 2018 85% of internet users in the US watched video content monthly? And that number only climbs more and more each year. It’s plain and simple.. Video content captures people’s attention much more than text content.
Storytelling on YouTube doesn’t have to be complicated. Start by talking about your company, what got you started, what motivates you to keep going. Do a 5-min interview game series with employees, or whatever content you think will be interesting enough for viewers to stick around and watch. Videos should not be too long. Keep them short, high-quality and captivating.
Has this helped you today? Well make sure you stay tuned for next week as we talk Emotions and how to choose the emotional stance that is going to be most impactful on your audience. And don’t forget to visit rightclickagency.com/consultion to schedule your FREE consultation today.
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