Emotion is such a strong force. It’s powerful in many ways because it can help connect with people, influence a decision and urge people to act. That’s why it has been an effective marketing technique to inspire people to take specific actions. Emotional triggering is...
Social media is constantly evolving and businesses need to change with it in order to stay relevant. In 2022, storytelling will be more important than ever on social media. This is because consumers will be looking for more authentic content that connects with them on...
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